A well-planned keywords strategy can make or break your blog. An effective blog is a result of thoughtful planning ahead of time on what keywords to highlight during each post. Sometimes, a series of blog posts could mean that the keywords used for each of these articles are somewhat related to each other.
So here are tips on how to create the best keywords strategy for your blog:
#1 Your Keywords Strategy and Your Brand
Your brand is your business. You create blog posts around your brand. But your keywords strategy must not solely focus on your brand alone. In the same manner, you cannot use a lot of keywords to promote your brand.
While it’s true that the use of generic keyword domains and generic product names may mean instant rankings SEO wise, it would not be as impressive for instant memory recall which defeats the purpose of branding your product or business in the first place. Do not forget that branding is really essential in creating your identity in the niche that you have chosen.
An effective keywords strategy would be to classify a set of keywords that you would want to be identified with your brand. For example, if you are into fashion, you could have keywords related to fashion you want to be associated with. You can use one or two of these keywords in all your blog posts.
It is also important to note that when choosing keywords to use in your blog posts, you answer these two questions:
What are the people searching for when they find me?
What problems does my product solve?
#2 How to Define or Measure Success
It is also equally important that certain parameters must be discussed or considered in defining success for your brand BEFORE you do anything else. When you start your business and plan your keywords strategies, you must also know how you would measure the success for each of the campaigns that you will be doing.
You must know what numbers you are after. Are you only after introducing your business to an overly saturated niche or industry? Or do you want to be making a difference? If you want to last long in business, then you must have guidelines set on how to measure whether your strategies are successful or not.
This is where analytics come handy for you. You need to analyze the efficacy of your chosen keywords. You would also need to analyze the behavior of your visitors. What are they looking for? What keywords did they use to find your webpage? How much time are they spending when visiting your site? How many of these first-time visitors come back on latter dates or instances? How high or low is your bounce rate? Your bounce rate will tell you how effective your landing page is. If people like what they are seeing, they are bound to stay for awhile and get to know your site. If they don’t like your landing page, chances are, they would leave as soon as possible.
Most of all, remember when setting up analytics, it is also equally important to determine your conversion goals. Doing so means you’re not only keeping track of traffic coming to your site but knowing the actual percentage of these visitors who purchased or availed of the products and services you offer.
#3 Developing Keywords Research Strategies
There are several keyword tools that you can use. These tools allow you to search for the most relevant and most popular keywords you can use for your niche. It also allows you to gather more keyword ideas. For example, if your niche is fashion and you have an online shop, you would want people to find you specifically with a set of keywords. You can add a variety of adjectives as part of your keywords strategy like: affordable, trendy teens online fashion shop is more specific than online fashion shop.
Knowing your competitors should also be part of your keywords strategy. How are your competitors faring? How do people search them? How can you use these data to your advantage. The use of competitive research tools is another valuable part of an effective keywords strategy.
The use of competitive research tools allows you to see what keywords are most used. Knowing this vital information will let you know what areas you need to focus on. Knowing the strength of your competitors will be to your advantage. You can mimic their best strategies. Knowing also their weak areas will allow you to approach it in a different way.
#4 Have a Call to Action
Another brilliant keywords strategy is to develop a call to action at every end of your posts. You may develop calls to actions that work around your specific keyword/s. What do you want your visitors to do after reading your posts or visiting your site? These have to be clear right from the start. These questions must be answered at the end of every post.
Is it your aim to just educate your visitor? Increase traffice to your site? Or convert? An effective call to action means you are asking the visitors to do specific actions for you. It could be to download your free ebook, or sign up for a news letter or try your trial period.
#5 Create a Customer Support Team, KB, Forum or Community
Having a Customer Support Team, knowledge base, forum or community is really important especially if you are marketing a service or product. People use the internet to search for information or answers. Having any of these mentioned above will ensure traffic to your site.
A customer support team becomes the spokesperson for your company. Having knowledge based articles based on keywords or concerns of your visitors is like an encyclopedia of everything there is to know about your brand. A forum or community allows for an interactive discussion between you, your team and web visitors.
Wrapping it up
Creating the best keywords strategy for your blog means strategic planning even before you purchase your domain. You must have short term and long term goals that are already mapped even before your website goes live. Your articles may be written on schedule but it is important to know which keywords to use or highlight in every blog post.
As the saying goes: