Do you know how important a copywriter is to your business?
That no matter how good your product or service is if it isn’t promoted properly it is not going anywhere?
A copywriter is the professional person in charge of advertising and promoting your business. A mediocre copywriter will help you get your business off the ground. A good copywriter will not only help you get your business off the ground but helps your brand achieve recognition. The copywriter normally writes print ads and creates slogans for your business. And this just not involves the usual writing. The content should be able to relay the message that the readers need the product or services being promoted. An effective copywriter will motivate the readers to purchase your brand through the copy. This job includes a lot of researching, writing, editing, and proofreading before the copy has been distributed to all kinds of communication channels. The need to have quality content is especially true for startups. If you are currently doing the writing for your business, you can be a better copywriter with these steps:
#1 Do your homework before you even attempt to write
A pretty good copywriter knows the importance of research. Once you already have your topic to write, spend considerable time on research. Gather as many resources and research materials as you can. Check what the industry leaders are saying about your niche. A simple Google search will give you enough material to work on.
During the course of your research, you will find conflicting reports about certain topics. Do not ignore this. In fact, you must strive harder to check the validity of your research. It is important to remain factual when writing.
#2 Take writing courses or ask help from the expert
If you’re not an expert writer, you can improve your skills by taking online courses or ask someone who is a better writer than you to mentor you in the early stages of your copywriting career. By enrolling in writing courses, you will know how content is being produced and what important details you need to focus on. You can also start writing content and have someone who is better than you to proofread and edit the content for you. You could also ask the expert who is mentoring you to provide you with tips when it comes to writing.
If you think your writing skills are pretty basic, you can definitely improve by doing one-on-one training with an expert. As like any other skills, you can master copywriting simply by constantly practicing it. When you write, let the words flow.
#3 Your focus should be on writing headlines
The headline is the most important part of your content and you should focus on creating an eye-catching headline that’s guaranteed to make your audience read your content. List posts, How-tos, Best of and Top articles are attention grabbing headlines that you would want to be included in your headline. The use of numbers or catchy adjectives is also great when it comes to writing a catchy headline.
You can also use trigger words like what, when, where, why or how. Use unique words like reasons, principles, facts, ideas or ways instead of the word list when creating a list headline.
A great headline has this formula: Number or Trigger word + Adjective + Keyword + Promise
#4 Edit and proofread your copy over and over before publishing it
A quality written copy is not only well researched and highly informational; it is also free from spelling and grammatical errors. Even the best of writers commit this mistake that is the reason why there is a need to proofread your content over and over again until you are satisfied that your subject-verb agreement, tenses, and spellings are already correct. If you are not confident with the outcome of your review, you can always ask your mentor to check the article for you.
#5 Include a customer quote or testimonial
For customers who never had the opportunity to try the brand beforehand, it is imperative that they know what other people think about the product. They want to know if the brand is able to deliver the promise they made to their customers. That is the reason why it is really important to include a quote or a testimonial from a customer. If you are selling beauty products or weight loss supplements, you can include a Before and After pictures of your customer as proof of the effectiveness of your product.
#6 Your copy should be straight to the point
Most readers often do not go beyond reading the headlines and when they do read the entire post, they prefer short and straight to the point copy materials. Avoid flowery words and indirect sentences. Try to eliminate using wordy phrases. Avoid vague nouns. Your copy must be specific and factual. And definitely avoid making false promises and misleading quotes.
A good copy is focused more on providing actual information to entice readers to purchase their products. The word count is simply secondary. Readers tend to have short attention span so a shorter copy complete with all the necessary information they need is way better is preferable to a long and flowery content.
#7 Your copy must be able to answer your objective
What is the purpose of your copy? Is it to introduce your business as a whole or are you going to focus on a particular product? By defining your objective, you have already stated the purpose of your copy. Do not talk about a lot of things to avoid confusion and information overload. Focus on what you need to promote and sell.
Wrapping it Up
Whether you are trying to promote your business online or the traditional way, there is a big need for an effective copy. Your copy tells your reader a lot about your brand. You can gauge how effective your copy is by the volume of traffic and sales going your way. As the business owner, there’s no better person to write the copy of your product or service. By following these tips, you are on your way to becoming a better copywriter.