Blog posts keep your website alive since it entices people to visit it from time to time. But do you know that in order to maximize your search engine rankings and spike traffic to your site, there are many considerations you need to make adjustments of. Blog post length, blog headline length, and the number of hashtags are just some of the key factors you need to focus on to optimize your blog post.
There are many considerations for your blog post length. Some of these include: frequency of your posts, topics, how you utilize your post for SEO and needs and wants of your audience.
A good blog post focuses on some things including:
1. Blog Post Length- 1600 words
The internet is full of content replicated so many times by different people. So how can you make your blog posts stand out?
It’s actually the quality that is the most important ingredient of content marketing. Quality is what separates the really good content from the sub-standard ones. But even quality articles need a little boost to do better with search engine rankings. And the length of your article can help in this aspect. Based on an in-depth analysis done by Medium, blog posts with 1600 words perform better than any other length of content. In fact, it has 17% more engagement than any other lengths.
Medium based the performance of content’s popularity through attention and not with the number of clicks it receives. Their rationale is the reading time determines whether or not the audience has gone through the article. Anyone could have clicked the link. In their study, “7- minute posts capture the most total reading time on average.” 7 minutes worth of reading time is equivalent to 1600 words.
However, Medium also state that a 7-minute article can be lowered down to just 1000 words providing that the post is full of graphics and other visual aids.
Gone were the days when shorter articles fare better than longer ones. But this depends on the situation. Engagement wise, if the audience is looking for answers or detailed information longer articles fare better. Longer blog posts mean more information backed up most of the time by research.
Longer content has better chances of faring well with search engines and indexing by Google. You get more backlinks when your content is longer. Higher word count means better search traffic. Longer content gets shared more on social media sites.
So how does Google works when it comes to indexing for search engine rankings? Google uses their own algorithms in crawling for pages and websites and index these sites based on different considerations such as Title tags and ALT attributes.
Other sites have different answers to what constitutes as the ideal length of a blog post for optimal results.
In Moz, their own study concluded that articles with 1800 to 3000-word count attract 15 times more traffic than short articles. SerqIQ, on the other hand, found out that those articles with 2000 words or more fare better than shorter ones. Articles with 2500 word count performed best for them.
2. Blog Post Headline- 6 words
Fact- average readers tend to remember only the first and last three words on a headline hence a 6-word blog headline is a perfect length.
Let’s face it. It’s very difficult to create a 6-word headline as it sets a limit on what you want to convey to your readers what your post is all about. And you know how important a headline is as it is the deciding factor for your audience whether or not to read your content or not. More people reading your article means more people would likely click on your CTA button.
Fact- the headline is the most important part of your content.In fact, out of the hundreds who have read your headline, only 20% reads the body of your post.
So spend a lot of time working on your headline. What makes your headline great? A great headline is specific, helpful and entertaining. Make every word on your headline count.
3. Paragraphs- 40-55 characters
Shorter paragraphs are easier to read and digest. Opening paragraphs should have larger fonts to distinguish it from the rest of the article. Subheadings should be highlighted.
With this width, your content is easier to comprehend and readers will find it easier to go through the next key points of your article.
4. Hashtags- 6 characters
Avoid using special characters or spaces on your hashtags as they won’t work. It is not advisable to use all numbers or start your hashtags with numbers.
Hashtags with only 6 characters are what Twitter experts recommend. Similarly, spaces won’t work with hashtags. The pound sign makes your entire phrase clickable.
Wrapping it Up
As always, quality wins over quantity. Though, in this case, the longer the articles are, the better results they get. This is because when it comes to longer content, it is often associated with quality because of the time it took to research and gather data.
How well your website figures in search engines does not depend on blog post length alone. Much can also be credited with your niche and your target audience. Google tends to look favourably on longer articles for indexing and page ranking.
Referrals also matter. Traffic directed from other pages of your site is your best bet for engagement. Direct traffic from social media links and other direct links perform less. Regular visitors to your site tend to share your content more than new visitors. Desktop users also spend more time going through your website than mobile.
However, all marketing experts agree on the fact that blog post length varies from marketer to marketer. Seth Godin produces more traffic with short posts. Neil Patel favours longer ones. You always have to take into consideration that what may have worked for them may not be for you. It may take awhile before you know what blog post length will work for you. In the meantime, try experimenting with the length of your blog post and self-assess what works with your audience.