Blogger Dilemma: Should You Move Your Blog To Medium?

Blogger Dilemma Should You Move Your Blog To Medium

Have you considered moving your blog to Medium? 

Medium is a  publishing platform founded by Twitter’s co-founder Evan Williams in August of 2012. According to their website, Medium is “a community of readers and writers offering unique perspectives on ideas large and small”. The value of Medium is not with their blog creation and article publishing tools rather it is with the networks you can create with your connections through the articles you have written.

Recently, many esteemed internet marketers have been debating whether or not to migrate their blogs to Medium. If you are considering doing the same thing, check the pros and cons in using Medium.

Here Are 5 Reasons Why You Should Consider Migrating Your Blog To Medium

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#1 Medium is the perfect platform for occasional blogging.

If you are an occasional blogger who posts articles once every few weeks or if you’re simply blogging for the love of writing without any thought of developing a strong following or brand recognition, then Medium is for you.

Medium is an excellent place for your long, one off articles that you might consider off topic from your niche. If you don’t want to maintain a blog but would love to have a place where you can publish your once-in-a-blue-moon articles, then you should sign up with Medium. With Medium, bloggers are not pressured to regularly post content simply because they have a bevy of other writers who can upload stories to their site.

#2 Medium has a wide following

Unless your blog already has a considerable following, posting your article in Medium means the probability of random people reading your post is quite high. The reason for this is simple. Medium features random posts and your article might be lucky enough to be included. Plus it helps that medium has many readers.

#3 Medium is very easy to use.

Medium is user-friendly. Its editor is very simple to use as it is straightforward and easy to figure out. Content is categorized. Readers can vote on the articles. If you are new to blogging then this is an avenue for you to write and share your points of view.

#4 Medium is focused on stories, not traffic

medium for stories

Medium wants writers to create stories for readers and not just to drive traffic to your site. Content found on this site are quality centered as they were written for the love of writing. Writers can focus on their storyline instead of ensuring that they create SEO-friendly articles.

#5 Medium is not just a publishing tool, it is relatively a network

Do not consider Medium as just a website where you can publish your articles. It is much more than that. Consider it as another social networking site where you can meet potential customers and consumers for your business.

Here are 5 Reasons why You should not consider migrating your blog to Medium

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#1 It’s difficult to earn from ads

If you are used to earning money from ads on your blog, then Medium is definitely not for you. Unlike other website platforms where you can earn income from advertising, it’s difficult to do so with Medium. Its design makes it impossible to run the standard display for advertising.

The only way for writers to earn through this site for now is when they are commissioned to write content for brands.

#2 It’s difficult to own your data

This is the difference with Medium and other publishing platforms. In this platform, you are merely contributing your article to the site but once it has been published, you no longer own that data even when you are credited for authoring it.

If you want to retain ownership of the content you created, then stick to your own blog where you have carte blanche on where your site is heading.

#3 You cannot do re-branding and re-targeting on Medium

You cannot do anything in case you want to re-brand your business or re-target your audience. You cannot target audience for your specific niche.

That is one limitation for Medium that they still have to look for ways to make it viable for brands to choose them over other platforms that have already been tried and tested to give the bloggers the autonomy over their own site.

#4 Medium isn’t great for SEO

Every business or blog owner wants to be recognized in their chosen niche. In Medium, you cannot customize your domains. The probability of readers to be redirected to your own site is non-existent simply because it doesn’t allow you to have your own.

Since it has a wider reach than your own website, having your stories posted in Medium instead of your website will generate more readers. The downside of this, no matter how ‘trending’ your content has become, it will not do you good ranking wise, however, a spike in your traffic will benefit Medium.

#5 Medium doesn’t operate like other blogging tools

Too many brands, businesses and services have gained online recognition with the help of their website. Your brand’s website serves as your business office and fountain of information regarding your products and services. Your website tells people a lot of things about your business. Not only can you not own your domain with Medium, you do not have any options to customize anything on it. You won’t have any access to the dashboard, and it even has some compatibility issues with some browsers.

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Wrapping it Up

Perhaps the best thing for you to do is combine the best of both worlds. Do not migrate your blog entirely to Medium. Use it as your secondary platform to drive more traffic to your site as Medium has a wide readership. Use it to curate articles from your original blog. You can use Medium as a channel in distributing articles from your original blog but not as the platform for your primary blog.

Signing up for Medium is free of charge. You just need to have an existing Twitter account.

About Gracielle

Content Marketing Maven. Events Management Specialist. All Around Go-fer. Loves to travel. Loves the beach

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