The SEO trends for 2016 have been widely talked about for the past year. Though there has been a lot of talk about what has stayed the same, you can’t help but acknowledge that SEO trends are something that is constantly evolving as well. We can’t necessarily predict these changes, but a good business like yours will be well aware of following its trends and keeping up when they occur. Just like for 2015, SEO trends for 2016 are predicted to aim towards “removing the ability to cheat your way to the top”.
Seeing as how social media has been an important part of our media marketing for multiple years, its larger impact is with SEO and SEO trends for 2016. So Google has worked out its deals with multiple monster social ladders to incorporate this genuine content into their searches.
Here are some of the SEO trends for 2016 you’ll find handy:
#1 The Use and Mastery of Multi-Screen Marketing
In prior years, people would consider inbound links to your website to be the most important SEO strategy to create higher page ranks. Nowadays, algorithms created in the search engines are what steers us towards understanding and better appreciating the importance of social signals.
If you think about it; counting those shares, likes, posts, comments, and followers have expanded businesses not only in the branding aspect but also its search engines. The actual genuine interaction between your business and your targeted audience provides you with a more effective and beneficial campaign strategy because of this.
As one of the SEO trends for 2016, it proves that more people are using their mobile devices to access social media platforms, creating a massive increase in the demand for mobile-optimized platforms and content. As we get more and more into the technological developments of our time, businesses now need to look more mobile friendly as a necessity to compete. With so many audience on Smartphones and tablets, you have to consider how these affect your email marketing campaign as a whole. So if your website is now optimized or prepared for this, it will be impossible for the larger scale of your audience to navigate your site.
You’re going to want to create a creative website design, which will help get its visitors the best possible experience you can provide them with on their device. There are now multiple tools offered for mobile users to expand and practice with when going mobile, so that’s a start. Seeing as how 2016 has been dubbed the year we surpass desktop searches and more people sticking to their mobile devices than anything else for internet usage; you as a business can’t afford to miss out on any SEO trends for 2016 like this.
#2 Content Creation as one of the SEO trends for 2016
Content creation has always been designed to place keywords on a site. The keyword we used was always more relevant than the type of content we could come up with. Today, however, all that has changed! As we start coming up with more intelligent algorithms and the demand for the need of quality content that is of value to our audience rises.
It’s now Quality over Quantity for 2016, as higher quality content outweighs those large amounts of keyword and low-quality content. Keywords have become less relevant since now most algorithms for platforms are designed to just read content just as a viewer of the website would. Now this is one of the SEO trends for 2016 that will make a bigger impact.
I mean, we can argue all we want, but the fact of the matter is that search and knowledge graphs take the relevance away from keywords. Even Google now has hummingbird updates for searchers to get the most relevant information. We can continue to stress out and debate on the length of words needed for high search rankings, but at the end of the day, everyone agrees that content should be high quality and valuable to its readers. The sad truth, those long overused keywords just no longer compare to the quality content on most websites.
Google has announced it even offers more rewards to sites that offer a variety of content. These are things that include graphics, quality videos, longer articles and a well-balanced optimized site with search. As one of the rising SEO trends for 2016, it has proven that the content used on social media platforms needs to be unique and human generated to compete. As more updates come around the corner, you can expect platforms like Google to be able to see and read everything you do.
#3 There’s this tactic called “Guest Blogging”
Guest blogging can be considered as one of the most effective SEO trends for 2016. Not only does it build quality inbound links, but it also helps to build your brand and gain it relevant traffic for your website. The only thing with blogging, is you have to be careful when using it as part of your SEO campaign. What you say, how you say it and when you say it has separate but all big impacts on your businesses rankings.
We’re not trying to freak you out so, just think of using the same high standards for content creation on a guest blog as you would on your own website. However, only choose those sites that are relevant to your niche, so that you get the most effective inbound links and the most relevant traffic. Your main goal is to build yourself as an authority in your business, so get connected with your social media platforms, website content and those guest blogs to maintain that amazing SEO campaign strategy.
#4 Voice Search is now a thing
You might not have noticed, but voice search is now on the rise. With so many users and audience taking the internet by storm with mobile devices, even Google has decided to start planning ahead. When you think about it, it’s like talking to your phone as if it were a friend, asking it a question or saying the topic at hand in short detail so that you can get the information you need.
Add and improve your SEO trends for 2016 by practicing this yourself. Make a more conversational tone when dealing with your content and you’ll most likely show up on the voice searches on those mobile devices. People usually use short phrases when searching via voice, so practice that accordingly, you’ll be amazed by the traffic you’ve gained simply by trying this.
#5 The Age of the Knowledge Graph
A knowledge graph if you haven’t heard of it yet, pulls information from a variety of sources and displays it on something like Google’s SERP’s. This kind of information is compiled in a section of our searches for audience and users to get a quick overview of ourselves, the business and the brand. Though still a bit fresh to the SEO trends for 2015 game, it is expected to grow into something widely used by both business and individuals over the next few years. It’s most likely going to start taking that spot on “top queries” so prepare yourself.
Wrapping it Up
We need to remind ourselves that platforms like Google are known to crunch its numbers and trends. What has worked for it in the past might not work in its future decisions. This means that SEO trends for 2016 are still open for changes and advances.
The only thing we know for sure is that if we’re talking about a social media platform that performs like Google, it will continue to keep trying to improve the quality of its platform with these numerous updates as to maintain to satisfy its 4 primary goals: Trust, Authority, Relevance and Quality. Let’s just be prepared as it continues to make itself friendlier and a more helpful place.