No matter what blog or article you’ve been reading, you’ll know that email newsletter is still one of the most effective tools for getting your target markets attention. Not to mention it’s one of the most efficient forms of marketing today, so you’ve probably heard that it’s essential to grow your email newsletter list.
The thing is, what you decide to do with your email newsletter list is even more important than how fast or easy it is for you to build it. The largest email newsletter list won’t do you any good if no one decides to open your email. We have to take into consideration that for most people their inbox is sacred.
You have to build a loyal fanbase, get your readers attention, talk them away from the noise of the internet and get comfortable where they trust you enough for them to take action.
Here’s a list of some great strategies to guarantee an increase in your email newsletter conversions:
Build A List That Wants To Hear From You
Remember you need subscribers voluntarily; people who will openly want to open and respond to your emails. Try doubling your websites opt-in subscriptions, or try auto subscribing customers on your online store. You could also create a list based on people who have contacted you in the past or possibly even buy out a competing site and it’s list.
Gather And Use Real Email Addresses
If you’ve noticed pop-ups are actually quite popular now a days as a way for marketers to get email addresses, but sometimes they can be a bit obnoxious so to avoid annoying your audience you need to use them in the right way.
An alternative to this could be a slide-in form, it gives you a chance to display your offer but won’t take over the page like a pop-up. It’s important to remember that where you ask for emails is just as important as how you ask for them.
Create A Great First Impression With A Good Theme
Your first impression is always extremely important. Subscribers will always expect to see positive value and great quality in your first email newsletter. If it offers little of both it might make it hard for you to get back on the interested views of your readers. Taking the following design tips into consideration would help out in more ways then one:
-Make sure to have clear visual hierarchy, it’s not always about looking fancy or out there… sometimes the best designs are incredibly simple, but give purpose to what the reader is seeing.
-Have a clean layout, stick to the three main sections: header, body and call-into-action.
-Try using directional clues. Sometimes the reader needs a clear element to lead them towards our desired action or goal, some examples would be arrows, lines, pointing fingers, or even an image of a person staring at the point of action.
-Also take into consideration that making clickable elements recognizable would do you a great amount of good.
Give Importance To Your Subject Line or Headline
Take the time to personalize your subject lines and headlines, there are simple ways then going beyond just using a name. Include details that you’re pretty sure your subscribers might end up asking for. Avoid using “spammy” sounding words, and avoid using symbols that might throw your read off.
Practice Using Content Upgrades
It’s like a given bonus in exchange for the subscribers email. Want a good content upgrade? Be specific. It’s not always about creating something new, most of the time you just have to figure out how to leverage it.
Have a simple checklist, you don’t need to come up with high content to get benefits, you just need to think of small things that your readers give value to. In a sense it’s a win – win situation for both you and the reader.
Start And Get Used To Using Segmentation
A major key in making all the hard work you’re putting into your email newsletter conversions is relevancy. Create highly targeted lists by asking the right questions within a signup itself. You can use the information to respond and provide your subscribers with custom varied messages.
Basically it’s a great way to help you filter out what auto-replies or responses fit well with each group of subscribers.
Pay Attention To Your Send Frequency
It is always a good idea to promote a sense of urgency whether it be real or implied. However we have to take not also that how often you send an email newsletter also has a significant impact on how often they get opened.
There’s a perfect time for everything and just like these emails, timing is immaculate. What you want to do is avoid have your subscriber forget about you entirely and avoid annoying them to an extent. The best way to remedy this… try doing some research or hands on testing and take not of the percentage of times when it seems like your email nnewsletter will be opened.
Wrapping it up
These are only a handful of the most GO TO tips and things you can try to increase your email conversions. Though some may seem a bit tricky then others, there’s more harm in not trying each of them at least a few times. The most important and basic rules to take note of would be that of our own common knowledge, namely:
-Don’t send an email unless it’s something you’d read
-Discover what your audience is interested in
-Look at what your competitors are doing
–Keep it short and to the point
Following these tips and doing your best to perfect each might take some time, but the outcome could be nothing more but positive feedbacks. Don’t be threatened by competition, some of them might have gotten a head start but taking control to increase your email newsletter conversions gives you a head start on valued subscribers. It’s all about their trust and your potential content!